smells like a date

TO WIN OVER SINGLE GEN Z GUYS, AXE WANTED TO POSITION ITSELF AS AN ATTRACTION AND CONFIDENCE BUILDER. WE FOUND 76% OF GEN Z WERE EXPERIENCING DATING APP BURNOUT. SO WE BROUGHT THEM A FRESH APPROACH…

AN OOH CAMPAIGN THAT INVITED WOMEN TO SMELL HIM BEFORE YOU DATE HIM.

local single women helped promote the scented dating profiles of 4 single guys - one for each axe fine fragrance.

we covered the story from start to finish.

spoiler alert: all 4 guys scored dates!

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