TO WIN OVER SINGLE GEN Z GUYS, AXE WANTED TO POSITION ITSELF AS AN ATTRACTION AND CONFIDENCE BUILDER. WE FOUND 76% OF GEN Z WERE EXPERIENCING DATING APP BURNOUT. SO WE BROUGHT THEM A FRESH APPROACH…
AN OOH CAMPAIGN THAT INVITED WOMEN TO SMELL HIM BEFORE YOU DATE HIM.
local single women helped promote the scented dating profiles of 4 single guys - one for each axe fine fragrance.
